The Outreach Nobody Sends

Most consultants compete for attention in the same places: LinkedIn, email and DMs. That makes even good outreach easy to ignore.

In this 15-minute lesson, I show you how to use physical mail as an outreach channel not because letters are better than digital, but because hardly anyone sends them anymore.

The lesson is really about competitive advantage: finding a way to reach the same prospects as everyone else, but through a channel where you face far less competition for their attention.

You’ll learn why it works, when it makes sense, and how I approach it as a consultant.